1. ChatGPT has 900 million weekly active users
ChatGPT is the fifth most visited website in the world, processing over a billion queries per day. Your potential customers aren’t just on Google anymore.
2. AI visitors convert at 4.4x the rate of organic search
Research from Semrush found AI-referred visitors convert at 4.4 times the rate of traditional organic visitors. Ahrefs found 23x on their own site. By the time someone clicks from an AI recommendation, they’ve already been pre-qualified.
3. 58-65% of Google searches end without a click
The majority of searches result in zero clicks to any website. Your Google ranking is delivering fewer leads than a year ago.
4. Google dropped below 90% market share for the first time in a decade
Google’s share hit 89.57% in mid-2025 — the lowest in over ten years. AI search platform traffic grew 225% year-over-year.
5. Less than 2% of local businesses have an llms.txt file
Despite the magnitude of this shift, almost no local businesses have taken basic steps. Only 16% have Schema.org. This gap is the first-mover opportunity of a generation.