1. Schema.org JSON-LD markup on every page
Add Organization or LocalBusiness schema with full entity data. Add Service, FAQPage, Review and AggregateRating schema. Without schema, AI cannot structurally identify your business.
2. An llms.txt file at your domain root
Deploy a curated list of your 10-30 most important pages. Takes less than an hour. Outsized impact on AI crawling.
3. Question-format headings on every service page
Replace “Our Services” with “What services does [Business Name] offer in [City]?”
4. BLUF (Bottom Line Up Front) formatting
Lead every page with a direct answer in the first 60 words. AI systems extract the first substantive paragraph more than any other block.
5. Structured review data
Display reviews with Review and AggregateRating schema. AI uses structured reviews for recommendation decisions.
6. dateModified on every page
Include a dateModified value in schema for every page. AI treats undated content as potentially stale.
7. robots.txt AI crawler directives
Explicitly allow GPTBot, ChatGPT-User, Google-Extended, Anthropic-AI, PerplexityBot.