Legal queries are among the most valuable in any search channel. A single client from a “best personal injury lawyer” recommendation can be worth tens of thousands of dollars. As AI mediates how clients find attorneys, the firms that show up will capture a disproportionate share of high-value cases.
Where do law firms stand?
Law firms average 24 out of 100 — still Grade D, with 58% scoring F. About 28% have some Schema.org markup, but most is shallow: name and address only.
What do AI-visible law firms do differently?
The top performers have deep schema (LegalService with practice area specificity, Person schema for every attorney), question-format content, structured reviews, and freshness through regular blog content.
What’s the opportunity?
With 58% at Grade F and only 3% having an llms.txt file, a firm that implements comprehensive schema and restructured content could jump from F to B in a single sprint. Given the value of a single legal client, the ROI is difficult to overstate.